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Analytics Setup Guide: Complete SEO & Website Analytics
Master analytics setup for SEO success. Complete guide to Google Analytics 4, Google Search Console, goal tracking, and data-driven decision making.
Key SEO Metrics to Track
Organic Traffic
Total visitors from organic search. Track trends, seasonality, and impact of algorithm updates.
Keyword Rankings
Positions for target keywords. Monitor improvements and identify ranking drops.
Impressions & Clicks
Search visibility and click-through rates from Google Search Console.
Click-Through Rate (CTR)
Percentage of impressions that result in clicks. Optimize titles and meta descriptions to improve.
Core Web Vitals
LCP, FID, CLS metrics affecting page experience ranking factor.
Backlinks & DA
Number of referring domains, domain authority, and link quality metrics.
Bounce Rate
Percentage of single-page visits. High bounce rates may indicate relevance issues.
Time on Page
Average session duration. Longer times indicate engaging content.
Conversion Rate
Percentage of visitors completing desired actions (purchases, signups, leads).
Indexed Pages
Number of pages indexed by Google. Monitor for crawling and indexing issues.
Top Landing Pages
Pages receiving most organic traffic. Identify high-performing content to optimize further.
Mobile vs Desktop
Traffic split between devices. Ensure mobile optimization as mobile traffic grows.
Analytics Setup Checklist
GA4 Setup
- GA4 property created
- Tracking code installed
- Enhanced measurement enabled
- Data retention set to 14 months
- IP filters applied
Search Console
- Property verified
- XML sitemap submitted
- Email notifications configured
- Connected to GA4
Goal Tracking
- Form submissions tracked
- Phone calls tracked
- Newsletter signups tracked
- Ecommerce tracking enabled
Custom Reports
- Executive dashboard created
- SEO performance dashboard
- Content performance dashboard
- Regular reporting schedule